Retailing used to take place in-store and on the high street, with retailers opening at 9 a.m.

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Retailing used to take place in-store and on the high street, with retailers opening at 9 a.m. and closing at 5.30 p.m., sometimes also closing for a half-day midweek. 

a. Discuss how retailing has changed and why. 

b. Suggest the advantages and disadvantages of physical and digital retailing. 

c. Suggest strategic benefits for retailers in revisiting physical-based retail store models.

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Related Book For  book-img-for-question

Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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