Think about a typical day in your life. Map how you interact with the GAFAM brands, and

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Think about a typical day in your life. Map how you interact with the GAFAM brands, and also note how much of your day is spent in touch with each. Then estimate how much of your attention is given over to each brand in a typical day.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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