Think of five brand names. To what extent do they meet the criteria of good brand naming
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Think of five brand names. To what extent do they meet the criteria of good brand naming as laid out in Table 8.1?
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TABLE 8.1 Brand name considerations A good brand name should: evoke positive associations be easy to pronounce and remember suggest product benefits be distinctive use numerals or alphanumerics when emphasizing technology be transferable not infringe an existing registered brand name
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It seems that you want to analyze how five brand names stack up against the criteria for a good brand name as shown in Table 81 Unfortunately you havent provided the brand names to evaluate Ill go ahe...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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