Think of the last time you made an impulse purchase. What stimulated you to buy? Have you

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Think of the last time you made an impulse purchase. What stimulated you to buy?

Have you bought the brand again? Why, or why not? Did your thoughts and actions resemble those suggested by the Ehrenberg and Goodhardt model?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:01 AM

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Think of the last time you made an impulse purchase. What stimulated you to buy? Have you

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Lets say hypothetically I made an impulse purchase of a new smartphone The stimulation to buy could ...View the full answer

Principles And Practice Of Marketing

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