Think of the last time you made an impulse purchase. What stimulated you to buy? Have you

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Think of the last time you made an impulse purchase. What stimulated you to buy? Have you bought the brand again? Why or why not? Did your thoughts and actions resemble those suggested by the Ehrenberg and Goodhart model?

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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