What are cost drivers? Should marketing management be concerned with them, or is their significance solely the
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What are cost drivers? Should marketing management be concerned with them, or is their significance solely the prerogative of the accountant?
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Cost drivers refer to the various factors that cause a change in the cost of a certain activity in a ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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