What are the advantages of market segmentation? Can you see any advantages of mass marketing, that is
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What are the advantages of market segmentation? Can you see any advantages of mass marketing, that is of treating a market as homogeneous and marketing to the whole market with one marketing mix?
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Market segmentation and mass marketing are two different marketing strategies each with its own advantages Market Segmentation refers to the process o...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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