What are the marketing benefits to H&M of commissioning Karl Lagerfeld, Stella McCartney and Matthew Williamson to
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What are the marketing benefits to H&M of commissioning Karl Lagerfeld, Stella McCartney and Matthew Williamson to design limited edition clothing ranges?
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Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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