What are the marketing benefits to H&M of commissioning Karl Lagerfeld, Stella McCartney and Matthew Williamson to

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What are the marketing benefits to H&M of commissioning Karl Lagerfeld, Stella McCartney and Matthew Williamson to design limited edition clothing ranges?

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Principles And Practice Of Marketing

ISBN: 9781526847232

9th Edition

Authors: David Jobber, Fiona EllisChadwick

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