What are the six roles that form the decisionmaking unit (DMU) for the purpose of an organizational
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What are the six roles that form the decisionmaking unit (DMU) for the purpose of an organizational purchase? What are the marketing implications of the DMU?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526847232
9th Edition
Authors: David Jobber, Fiona EllisChadwick
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