Consider the following data for the airline industry for July 2018 Discuss the potential challenges of using multiples to value an airline Appendix Market Enterprise Forward Company Name Capitalization Value (EV) EV Sales EV EBITDA EV EBIT P E P E Alaska Air (ALK) 7,286 8,207 1 02x 5 1x 6 7x 7 7x 1...

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Consider the following data for the airline industry for July 2018. Discuss the potential challenges of using

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Authors: Jonathan Berk, Peter DeMarzo

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Consider the following data for the airline industry for July 2018. Discuss the potential challenges of using

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