Traditional CRM, in which resources are allocated to customers on the basis of their lifetime value, makes no sense for weddings, unless Fox Lake wants to market to those most likely to divorce. Anne understands this and decides that Social CRM makes more sense. Suppose she wants to create a variety of touch points for those who are in the market for wedding venues. Using the SLATES model, specify how Fox Lake could create a Social CRM site with the following elements:

a. Search

b. Links

c. Author

d. Tags

e. Extensions

f. Signals