Don Jackson paid Hungry Hannah's Hamburgers \(\$ 54,000\) for the right to operate a fast-food restaurant in Thomasville under the Hungry Hannah's name. Jackson also agreed to pay an operating fee of \(0.5 \%\) of sales for advertising and other services rendered by Hungry Hannah's. Jackson began operations on January 2, 1998. Sales for 1998 amounted to \(\$ 540,000\).

Give the entries to record the payment of the \(\$ 54,000\) and to record expenses incurred relating to the right to use the Hungry Hannah's name.