6. Apply the Resource-Based View to Groupons business model to show how information resources may be used
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6. Apply the Resource-Based View to Groupon’s business model to show how information resources may be used to gain and sustain competitive advantage.
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Related Book For
Managing And Using Information Systems
ISBN: 9781118281734
5th Edition
Authors: Keri E. Pearlson, Carol S. Saunders
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