Build a chart with columns for traditional grocers, Instacart, and FreshDirect. Add rows showing various advantages to

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Build a chart with columns for traditional grocers, Instacart, and FreshDirect. Add rows showing various advantages to the firm and consumer and use the row/column intersection to show whether the alternative in the column has an advantage over its rivals. Also list how the advantage is realized (e.g., lower costs/higher profits, or strategic asset creation such as improved brand, more data, switch cost creation).

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