Question: Offering the customer different (independent) touchpoints, such as a retail store and a catalogue is referred to as ______________. A. mixed-channel retailing B. cross-channel retailing

Offering the customer different (independent) touchpoints, such as a retail store and a catalogue is referred to as ______________.

A. mixed-channel retailing B. cross-channel retailing C. omni-channel retailing D. multichannel retailing

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