Use Kellogg’s 2017 annual report (https://openstax.org/l/50Kellogg2017) to answer the following questions.

A. Using the information for Kellogg, calculate the operating profit percentage for each of the divisions. Comment on how your analysis has changed compared to your analysis of the dollar amounts for each division.

B. Using total assets as the investment, calculate the ROI for each division. In the total assets information you compile, you should ignore corporate and elimination entries amounts and you will also need to combine the U.S. divisions into a North American total. Comment on the results. 

C. Assume that Kellogg uses a cost of capital of 10%. Calculate the RI for each of the divisions (you will need to condense the U.S. divisions into a North American total). Comment on the results.