1. Distinguish between the dissonance and the regret that consumers may experience after acquisition, consumption, or disposition....
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1. Distinguish between the dissonance and the regret that consumers may experience after acquisition, consumption, or disposition.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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