2. Define marketing ethics and consumer ethics, and identify some of the issues that arise from unethical
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2. Define marketing ethics and consumer ethics, and identify some of the issues that arise from unethical or deviant acquisition, consumption, and disposition behaviors.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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