2. Define marketing ethics and consumer ethics, and identify some of the issues that arise from unethical

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2. Define marketing ethics and consumer ethics, and identify some of the issues that arise from unethical or deviant acquisition, consumption, and disposition behaviors.

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Consumer Behavior

ISBN: 9781133435211

6th Edition

Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters

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