3. Explain how and why the content and structure of knowledge, including associative networks, categories, and prototypicality,
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3. Explain how and why the content and structure of knowledge, including associative networks, categories, and prototypicality, are relevant to marketers.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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