4. How might personality characteristics such as dogmatism and frugality apply to consumers’ interest in and use of in-store medical clinics? Thousands of retailers across America will soon feature walk-in clinics to accommodate people who need to shop and want to get a flu shot or have an achy ear inspected on the same shopping trip. Nights, weekends, holidays, or almost any time, consumers with minor medical complaints are already stopping into local store’s walk-in clinics for quick, convenient, affordable care, filling an important gap between getting urgent care at the hospital emergency room and a scheduled visit to the doctor for in-depth consultation. Many of these stores also have on-site pharmacies, an added convenience for clinic patients who must fill a prescription right away.