5. Highlight how marketers can use the communication source, message, and context to influence consumers feelings and
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5. Highlight how marketers can use the communication source, message, and context to influence consumers’ feelings and attitudes when processing effort is low.
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Related Book For
Consumer Behavior
ISBN: 9781133435211
6th Edition
Authors: Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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