A soft-drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertising messages

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A soft-drink company distributed cell phones to preadolescents in low-income areas. The phones routinely received advertising messages for the drink. Following criticism, the company said that the benefits to the disadvantaged children from having the cell phones (e.g., safety) outweighed any

“exploitive targeting” considerations. Do you agree or disagree with the company’s position? Explain your answer.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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