Consumers purchase products to satisfy their needs; these could be luxury items or necessities. Many large consumer

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Consumers purchase products to satisfy their needs; these could be luxury items or necessities. Many large consumer purchases require in-depth comparisons in terms of price, quality, and brand. Suppose you are looking to purchase a product that involves research and comparison. What influences your decision to purchase one product over another?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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