How can companies strategically use buzz agents and viral marketing? Illustrate with examples.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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How can companies strategically use buzz agents and viral marketing? Illustrate with examples.
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How can companies strategically use buzz agents and viral marketing? Illustrate with examples.

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Consumer Behavior

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