Rituals and routines are highly subjective and culture-specific. For example, an Asian breakfast may be different from

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Rituals and routines are highly subjective and culture-specific.

For example, an Asian breakfast may be different from a Western one in terms of food selection, time of day, and favored location. With the help of online research, identify the major differences in the two by preparing a list of the respective features and offering a suitable explanation for them. What values do the features transmit?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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