The sales effects of mass communication are difficult to assess How can fast moving consumer goods companies such as Nestl and P G use this method to measure the effectiveness of their advertising messages ...

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The sales effects of mass communication are difficult to assess. How can fast-moving-consumer-goods companies such as Nestl

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The sales effects of mass communication are difficult to assess. How can fast-moving-consumer-goods companies such as Nestlé and P&G use this method to measure the effectiveness of their advertising messages?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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The sales effects of mass communication are difficult to assess. How can fast-moving-consumer-goods companies such as Nestl

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Consumer Behavior

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