Watch an hour-long TV program and its commercials, without writing any notes. A day later, list all

Question:

Watch an hour-long TV program and its commercials, without writing any notes. A day later, list all the commercials you can recall seeing. For each commercial, identify:

(a) the message framing approach used and

(b) whether the message was one-sided or two-sided. Discuss what you had remembered in the context of selective exposure and psychological noise.

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