What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor

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What is cross-cultural consumer analysis? How can a multinational company use cross-cultural research to design each factor in its marketing mix for a non-domestic market? Illustrate your answer with examples.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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