What is the difference between primary and secondary research? Under what circumstances might the availability of secondary

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What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary?

What are some major sources of secondary data?

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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Question Posted: Oct 31, 2024 03:01 AM

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What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? What are some major sources of...
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What is the difference between primary and secondary research? Under what circumstances might the availability of secondary

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Consumer Behavior

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