What kinds of marketing and sociocultural inputs would influence the purchase of: (a) HDTV set, (b) concentrated

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What kinds of marketing and sociocultural inputs would influence the purchase of:

(a) HDTV set,

(b) concentrated liquid laundry detergent, and

(c) fat-free ice cream? Explain your answers.

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Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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