Which form of learningclassical conditioning, instrumental conditioning, observational learning, or cognitive learning best explains the following consumption

Question:

Which form of learning—classical conditioning, instrumental conditioning, observational learning, or cognitive learning—

best explains the following consumption behaviors:

(a) buying a four-pack Lucozade,

(b) preferring to buy lipstick at a Sephora store,

(c) buying a superbike for the first time,

(d) buying a new house, and

(e) switching from one telephone company provider to another? Explain your choices.

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 366028

12th Global Edition

Authors: Leon G.Schiffman, Joe Wisenblit

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