The company that you manage has invested 5 million in developing a new product, but the development
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The company that you manage has invested €5 million in developing a new product, but the development is not quite finished. At a recent meeting, your sales people report that the introduction of competing products has reduced the expected sales of your new product to
€3 million. If it would cost €1 million to finish development and make the product, should you go ahead and do so? What is the most that you should pay to complete development?
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