Why is the analysis of qualitative data an entirely different process from the analysis of quantitative data?

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Absolute Essentials Of Marketing Research (Absolute Essentials Of Business And Economics)

ISBN: 140740

1st Edition

Authors: Bonita Kolb

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Question Posted: Oct 09, 2024 02:02 AM

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Why is the analysis of qualitative data an entirely different process from the analysis of quantitative data?

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Absolute Essentials Of Marketing Research (Absolute Essentials Of Business And Economics)

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