You are a pricing manager at a pharmaceutical company. The CEO of the company calls a meeting

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You are a pricing manager at a pharmaceutical company. The CEO of the company calls a meeting of all managers to explain that it is critical to increase revenue soon or you may have to start laying off employees. You know that the absolute value of the price elasticity of your leading patented drug is about 0.5. What are some possible changes you could suggest to the CEO to increase revenue?

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Principles Of Economics

ISBN: 9781429237864

1st Edition

Authors: Betsey Stevenson, Justin Wolfers

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