Is it preferable to have a high market share of the target segment or a given share
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Is it preferable to have a high market share of the target segment or a given share of the total market?
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Principles Of General Management
ISBN: 9780300117097
1st Edition
Authors: John L.Colley Jr, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius
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