Is it preferable to have a high market share of the target segment or a given share

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Is it preferable to have a high market share of the target segment or a given share of the total market?

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Principles Of General Management

ISBN: 9780300117097

1st Edition

Authors: John L.Colley Jr, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius

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