As a team, develop a plan for a B2C Web site to suggest additional items a customer

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As a team, develop a plan for a B2C Web site to suggest additional items a customer might purchase as well as higher value items. For example, if the customer purchased a new phone you could suggest also purchasing a “lost or stolen” insurance plan or a case for the phone that keeps it safe as dropped. You might suggest that for just a little more money per month you could get a larger data plan. Be creative.

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Principles Of Information Systems

ISBN: 9780357112410

14th Edition

Authors: Ralph Stair, George Reynolds

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