You are the CEO of a company that produces high-end laptops for gaming. You have heard that
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You are the CEO of a company that produces high-end laptops for gaming. You have heard that there is interest in your product from international customers. You need to decide how to enter the international market. What issues do you take into consideration when deciding among the different means of entry? Which approach do you think would work best?
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ANSWER Expanding into international markets is a significant decision for a company producing highend gaming laptops When considering the means of entry into international markets several critical iss...View the full answer
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Principles Of Management
ISBN: 9786762194553
1st Edition
Authors: Openstax, David S Bright, Anastasia H Cortes
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