1. A recent analysis of top salespeople suggested that salespeople who are driven by a strong sense...
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1. A recent analysis of top salespeople suggested that salespeople who are driven by a strong sense of customer-related purpose outsell salespeople who are focused on sales and money goals. Insurance companies use such purpose-
related pitches when recruiting pharmaceutical salespeople. What other characteristics should insurance companies look for in their recruits? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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