1. Calculate both companies advertising-to-sales ratios for each year. What is the average ratio for each over...

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1. Calculate both companies’ advertising-to-sales ratios for each year. What is the average ratio for each over the five-year period? Refer to the percentage-ofsales method in the chapter to answer this question.

(AACSB: Analytical Reasoning)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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