2. What legal and ethical issues should a company consider before it makes claims about its commitment
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2. What legal and ethical issues should a company consider before it makes claims about its commitment to a social purpose? (AACSB: Written and Oral Communication; Reflective Thinking;
Ethical Reasoning)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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