1. Compare and contrast the new direct marketing model with the traditional direct marketing model. (AACSB: Written...

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1. Compare and contrast the new direct marketing model with the traditional direct marketing model.

(AACSB: Written and Oral Communication)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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