OBJECTIVE 5 Identify and discuss the traditional direct marketing forms and provide an overview of the public

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OBJECTIVE 5 Identify and discuss the traditional direct marketing forms and provide an overview of the public policy and ethical issues that direct marketing presents.

Traditional Direct Marketing Forms ( 528 – 533 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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