2. Is it ethical for marketers to gather and use data from inside the home to improve...

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2. Is it ethical for marketers to gather and use data from inside the home to improve the value proposition to consumers? Explain. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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