1. Congratulations! You just won a lottery and will be receiving a check for $1 million. You...

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1. Congratulations! You just won a lottery and will be receiving a check for $1 million. You have always wanted to own your own business and have noticed the increase in the number of pop-up food trucks in your local area. A new food truck with a kitchen and related equipment costs about $100,000. Other fixed costs include salaries, gas for the truck, and license fees, altogether estimated to be about $50,000 per year. You decide to offer traditional Cantonese cuisine. Variable costs include food and beverages estimated at $6 per platter (meat, noodles, and vegetables). Meals will be priced at $10. Calculate the break-even for your food truck business. After reviewing your break-even, what changes would you consider? Is this how you want to spend your lottery winnings? (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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