1. Define personal selling and discuss its role in a companys promotion mix. (AACSB: Written and Oral...

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1. Define personal selling and discuss its role in a company’s promotion mix. (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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