1. Describe a value delivery network. How does it differ from a supply chain? Explain. (AACSB: Written...
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1. Describe a value delivery network. How does it differ from a supply chain? Explain. (AACSB: Written and Oral Communication; Reflective Thinking)
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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