OBJECTIVE 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. Marketing Logistics

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OBJECTIVE 5 Discuss the nature and importance of marketing logistics and integrated supply chain management.

Marketing Logistics and Supply Chain Management ( 371 – 378 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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