OBJECTIVE 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. Marketing Logistics
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OBJECTIVE 5 Discuss the nature and importance of marketing logistics and integrated supply chain management.
Marketing Logistics and Supply Chain Management ( 371 – 378 )
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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