OBJECTIVE 4 Explain how companies select, motivate, and evaluate channel members. Channel Management Decisions ( 367
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OBJECTIVE 4 Explain how companies select, motivate, and evaluate channel members.
Channel Management Decisions ( 367 – 371 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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