1. Form a small group and conduct a customer value analysis for five local restaurants. Who are...
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1. Form a small group and conduct a customer value analysis for five local restaurants. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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