1. How did Reebonz manage to secure lower prices for luxury products? What should luxury brands do...

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1. How did Reebonz manage to secure lower prices for luxury products? What should luxury brands do to minimize or prevent such price differentials?

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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